Few know: Since the cowboy disappeared from the screen and billboards a few years ago, he has led a lonely and secluded life in the big city, mourning the old days in the Wild West. A smoking cowboy, he is an outcast in our modern society. When, to make matters worse, he is arrested by the police, only the nicotine-free MyBlu e-cigarette and his secret admirer can save him. The grand opening of the spot was recorded with the FILM ORCHESTRA BABELSBERG.